UK Prime Minister, Theresa May has appointed the first ever Suicide Minister dedicated to reducing suicide across the country.
The PM promoted junior health minister Jackie Doyle-Price and pledged £1.8million to fund The Samaritans helpline for four years.
Mrs May said her appointee would lead a taskforce, introduce suicide prevention plans nationwide and work with victims’ families and charities.
To mark World Mental Health Day, the PM said: “We aren’t looking after our health if we aren’t looking after our mental health. We need true parity between physical and mental health.”
Ms Doyle-Price said more must be done to tackle the “stigma” people with mental ill health face – and ensure they feel they can “reach out for help”.
Meanwhile, Health Secretary Matt Hancock said progress was being made, noting suicides rates are coming down.