Kanye West and Lil Pump’s new single I Love It featuring Adele Givens has broken YouTube record after an amazingly successful debut week.
According to Hot News HipHop, Kanye’s new collaboration made the biggest first week for a hip-hop music video on YouTube, hitting 76 million views one week after release.
In addition to the song’s history making debut, the report also adds it was streamed over 115 million times globally across all streaming platforms.
The singer’s record label Def Jam Recordings shared a post on Twitter confirming the reports.
— Def Jam Recordings (@defjam) September 15, 2018
Surprisingly the song’s provocative lines didn’t slow its acceptance as memes from the video continue to trend on social media platforms.
Photo Credit: @defjam